What we do

About us

At our core, we're a full-service eCommerce agency with its own product. We didn't really choose this industry—rather, the industry chose us, and it's been an amazing journey. Over the years, we've developed a deep expertise in what it takes for an eCommerce brand to succeed, and we're proud to put that knowledge at work for our clients.

We launch eCommerce brands

The majority of our work is eCommerce consulting—we handle a wide range of strategy-, design- and engineering-related services. On the engineering side, we typically work with Solidus, Shopify and Shopify Plus.

We mostly partner with startups operating in the direct-to-consumer (DTC) / digitally-native vertical brands (DNVBs) spaces. We occasionally work with larger companies and companies in adjacent industries, when we find alignment and think we can provide value.

Since our inception in 2011, we've had the chance to work with brands such as FLOYD, Maisonette, MeUndies, Cometeer and Framework, just to name a few.

With most of our partners, we have long-running relationships that span years. In this regard, we're pretty different from your traditional agency, which tends to come in, work for a few months and then disappear in a void. Our approach to consulting is holistic: our ultimate goal is for us and our partners to work together towards a shared vision—an endeavor which requires time and commitment.

This is also why we pick our partners very carefully: when we kick off an engagement, we know that we might be working with that client for years, and we want the experience to be amazing for both parties.

We build an eCommerce framework

We also maintain a product, Solidus.

Solidus is an open-source eCommerce platform (based on Ruby on Rails) for industry trailblazers. Unlike traditional SaaS products, Solidus gives you complete flexibility to customize literally every single detail of your store, which allows you to do some pretty amazing stuff.

We didn't originally create Solidus—we inherited it, and we take this responsibility very seriously. We have an internal team committed to maintaining and evolving the platform for us and for the community behind it, and we work closely with brands and other Solidus agencies to inform our roadmap.

Solidus is completely free, and companies that want to adopt it can choose to either work with us or another Solidus partner, or to build their own development team. Being able to create a "tide that lifts all boats" and make a living through our open-source work feels great, in addition to being a lot of fun.